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| 09 | | 28 | | 03 |
Are You Mediocre?
A colleague who knows I appreciate this sort of thing passed along the following quote today:
"Mediocre advertising is bad for any business. It defines you as a mediocre company. And you spend money to do it - money that any business could clearly better allocate."- Kenneth Cole.
Consider that from a radio perspective.
"Mediocre advertising is bad for any business. It defines you as a mediocre company."
Your imaging is your advertising.
Is it mediocre?
Your promotions are your advertising.
Are they mediocre?
Your remotes are your advertising.
Are they mediocre?
YOUR STATION *IS* YOUR ADVERTISING.
Are you mediocre?
