Date Posted:
06 | 21 | 04

Devalueing The Industry

Voicetracking devalues the industry.

Serving as a jukebox devalues the industry.

Using lame-ass on air names like Ed Zeppelin and Mary Krismas devalues the industry.

Conducting contests that have no real winners devalues the industry.

Having listeners in Topeka Kansas competing with listeners in Pittsburgh Pennsylvania devalues the industry.

"Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it."

Allowing your radio station to lose its local flavor devalues the industry.

Accepting any excuse for why your radio station isn't the most entertaining option on the dial for the demographic you consider to be your core devalues the industry.

Dumbing down on-air content for any reason devalues the industry.

The idea that "it worked in Tampa so it's gotta work here" devalues the industry.

Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it.

Colophon:

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Think About It:

  • Bored Bored Bored:   When I was a kid, there was no MTV. No satellite radio. No mp3's to trade by instant messenger. No iPods or internet radio... there weren't even music videos for chrissakes. Video didn't kill the radio star. WE did, by failing to evolve.

  • The Arbitron Game:   We aren't in the business of entertaining. We're in the business of Arbitron diary manipulation. And what's the best way to manipulate diaries over the long term? PASSION.

  • Indecency, And The Dance:   The real issue here is a weakened FCC. We have no standards to go by, and no reasonable expectation of repercussions for when we go over the line.

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