Date Posted:
08 | 16 | 05

Bummed Out

A memory from the last station I worked at (in-house anyway).

I was blown out shortly before the station flipped formats. I remember when they finally flipped, because I spotted a noticeable change around town. In a metro area of millions, that's really saying something.

I was in the car with the woman I was dating at the time. As we pulled onto the freeway, I saw something peculiar. A few miles later, I saw it again... and then again. And again!

"Finally, the station was everywhere. Everywhere but on the air, that is..."

In a metro area of millions, suddenly, the station was everywhere.

I don't know who did it... maybe it was the cluster's marketing director, or maybe one of the staffers who'd been blown out...? All I know is that somebody must have taken all of the apparel from the defunct station and dropped it off at a city mission.

Bums everywhere were sporting logo for a station that no longer existed.

Finally, the station was everywhere.
Everywhere but on the air, that is...

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Think About It:

  • What It Takes:   I'm tired of hearing people complain about how hard it is to find a job in radio, and that these jobs don't pay. Flame me all you want, but think about it first: With no college degree and no ambition - what the heck did you expect?

  • Know Your Core:   Countless heritage CHR's are gone today because they were either stupid, stubborn, or both. Good riddance to bad rubbish I say. CHR is not a 25-54 format anymore. You play that game and a more focussed station will win.

  • Dear Mel Karmazin:   Your people aren't losers, but too many of your stations are. In my book, that makes you a loser too because it takes one to ruin one.

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