Date Posted:
05 | 05 | 06

Exited

Am I the only one who finds the word "Exited" offensive? We're seeing it again and again in industry trades. Staffers have "exited" Susquehanna radio stations as Cumulus takes over ownership.

No. They haven't exited.

"What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one and the same."

The proper term is "fired." It's easy to remember because it starts with an F, just like another word which accurately describes the situation.

These people have no more exited their radio stations than a shot down airplane exited the sky. Their lives have been disrupted because the bean counters don't understand where a radio station's value comes from.

What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one and the same.

Susquehanna's radio stations are the result of the hard work, talent and creativity of Susquehanna's people. Dismantling the stations Cumulus paid so much for makes no sense to me.

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